I’m an award-winning Art Director working across brand, film, and culture, with experience creating campaigns for major Canadian and global brands, including Canadian Tire, Rogers, Visa, Heineken, Jeep, Hudson’s Bay Company, Sleep Country,
and Kraft Heinz.
My work focuses on building ideas that are visually disciplined, emotionally grounded, and culturally relevant. I care deeply about craft and coherence, from concept through execution, and how ideas scale across platforms without losing intention.
I value collaboration, strong direction, and honest critique, and I’m known for challenging lazy thinking while helping teams elevate the work. I’m detail-driven but big-picture minded, pushing work to feel authentic, considered, and respectful of the audience’s intelligence.
At my core, I’m a builder, shaping ideas from the ground up and refining them until they hold up on their own.
Cheers!