Kraft Welcome Home Jars
Every year over 400,000 newcomers move to Canada. But the move can be daunting, with everyday routines feeling unfamiliar. Kraft Peanut Butter wanted to welcome new Canadians with a good old fashioned Canadian welcome. So we teamed up with Duolingo to transform our iconic jar to hold a simple message - Welcome Home in 5 languages. Each jar redirected newcomers to immigration resources, language lessons and more. The demand was so great we made 5x more jars. And sold out every week in just hours after making them available. KPB was featured on Breakfast TV and across 55 media outlets. Marketing Awards - SILVER - Integrated Campaign Marketing Awards -BRONZE - Out-of-Home