Pet-ition

Despite what you'd think, Canada's animal welfare laws are exceedingly weak, leaving animals vulnerable to abuse and abandonment. To try to change the law and gain attention to this issue, we worked with award-winning pet rescue Mattie's Place to create the first petition signed by pets. This 'Pet-ition' was made possible thanks to a legal loophole, as petitions regulations don't explicity state that you must be human. In fact, all you need to sign a petition is a name, Canadian residence, and a unique signature, things that pets all possess. The One Show - Bronze - Public Relations Clio Awards - Silver - Public Relations Clio Awards - Bronze - Experience/Activation