Website and application process.
Some applicants may fail based on basic information alone.
Skill testing question of all varieties will determine your membership offerings and world ranking.
Guerilla placements.
Space travel requires dexterity, this will test how nimble you are.
Space travel is physically demanding, see if you have what it takes.
Only the smartest will be picked for space travel.
Press release about new campaign.
Actual PR to be written after campaign launch.